Travel, Culture & MICE
Cultural Tourism Mini Program & Content Operations: Keep Traffic Within Your Own Entry Point
A local cultural tourism mini-program handles reservations, event sign-ups, and guided tours. The operations team maintains engagement through regular content updates. This project consolidates previously fragmented reservation processes—previously handled via phone and third parties—into a unified proprietary entry point.
Project Background
A historic cultural site in Shandong experiences peak-season visitor surges. Reservations and group visits have long been managed via phone and spreadsheets, while event information is shared primarily through WeChat official account posts and on-site posters.
This page illustrates industry scenarios to demonstrate delivery methods and capability boundaries. All performance claims are based on actual project testing results.
Issues encountered
Appointment scheduling via phone and manual entry often leads to team booking conflicts.
Event registration data is fragmented, preventing the accumulation of visitor information.
The tour guide primarily relies on paper maps, resulting in a subpar experience for out-of-town visitors.
Our Approach
PART01
Review visit path
Define the required pages and information for each stage: searching, booking, arrival, and departure.
PART02
Book & Verify
Enable time-slot booking, team check-in, and on-site verification to reduce phone calls.
PART03
Events & Content
The event registration page and content pages share the same publishing workflow, allowing operators to update them independently.
PART04
Guided Tour & Q&A
Provide attraction descriptions and self-service FAQ access to reduce on-site inquiry pressure.
Deliverables
- Mini Program Pages and Appointment Flow
- Event Registration and Data Export
- Content Publishing Guidelines
- On-site Verification and Customer Service Guide
Reusable capabilities
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